# Franchise Freedom Art Basel Miami drone show – Drone Stories

> DRIFT’s award-winning drone sculpture, which premiered in Miami Beach during Art Basel, returned to the city for an exceptional performance over the roof of…

Source: https://dronestories.com/drone-shows/franchise-freedom-art-basel-miami/

# Franchise Freedom Art Basel Miami

DRIFT presents aerial performance Franchise Freedom in celebration of Art Basel Miami Beach’s 20th anniversary.

| | |
|---|---|
| Client | DRIFT |
| Location | Miami Beach Convention Center, Miami |
| Drones | 400 |
| Show length | 9 min |
| Audience | 15.000 |
| Type | art piece |

More [drone shows in Miami](/drone-shows/in/miami/)

## Story behind the lights

DRIFT’s award-winning drone sculpture, which premiered in Miami Beach during Art Basel in 2017, returned to the city for an exceptional performance over the roof of the Miami Beach Convention Center (MBCC).

Franchise Freedom is a flying sculpture with drones performing the flight patterns of starlings. Franchise Freedom is a work by DRIFT, created by the artists Lonneke Gordijn, Ralph Nauta and Lucas van Oostrum, who explored the concept of freedom by looking in depth at bird murmuration patterns studying the group versus the individual. This behavior is imitated in their work which consists of a flying swarm of hundreds of illuminated drones controlled by Machine learning systems and Artificial Intelligence. The essence of the work is to establish a moment of emotional connection between the audience, the environment, the music, and the drones.

## Anniversary of Franchise Freedom

An artwork that uses the sky as its canvas, Franchise Freedom has the ability to reach a large audience at the same time. The installation marks 20 years of Art Basel in Miami Beach and is free and accessible to all.

The performance took place over the Art Basel Convention Center and could have been viewed from all over South Beach.

DRIFT is joining Art Basel’s 20th-anniversary Gift-Giving Campaign to the STEAM+ program, whose mission is to bring active artists into the seven public schools of the city of Miami Beach.

Impact

## What it did online

Our own posts about Franchise Freedom Art Basel Miami on Instagram, and what the audience wrote back.

| | |
|---|---|
| Video views | 24k |
| Likes | 2k |
| Comments | 11 |

* “I love your work... May the light and passion be with you”

 @hugo\_neumann\_exclusive\_lights · Instagram
* “This is beautiful - well done 👏🏼”

 @droneshow\_animations · Instagram

## More shows

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Björk · Coachella · Indio, California · 864 drones](/drone-shows/coachella-drone-show/)

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