# KARGO Cannes Lions Festival drone show – Drone Stories

> KARGO wanted to push limits on what our medium can do within the advertising world. This show was the first time ever to display the evolution and future of…

Source: https://dronestories.com/drone-shows/kargo-cannes-lions-festival-2023/

The future of media, over the Croisette

# KARGO Cannes Lions Festival

KARGO wanted to push limits on what our medium can do within the advertising world. This show was the first time ever to display the evolution and future of advertising. 600 drones ended up displaying the storyline in the sky.

| | |
|---|---|
| Client | KARGO |
| Location | Cannes, France |
| Drones | 600 |
| Show length | 8 minutes |
| Audience | 9000 |
| Type | public |

More [drone shows in Cannes](/drone-shows/in/cannes/)

## The story behind the lights

KARGO wanted to push limits on what our medium can do within the advertising world. This show was the first time ever displaying the evolution and future of advertising. 600 drones ended up displaying the storyline in the sky.

## First time at Cannes Lions International Festival of Creativity

Introducing a groundbreaking moment at the prestigious Cannes Lions International Festival of Creativity, KARGO, Tape, and Drone Stories have joined forces to unveil the world’s first-ever drone light performance telling a historical marketing narrative. Combining cutting-edge technology with artistic innovation, this collaboration captivated the advertising audience frequenting Cannes Lions like never before.

With a rich history spanning over six decades, the Cannes Lions Festival has been at the forefront of celebrating creative excellence and pushing the boundaries of imagination. As the global benchmark for creativity in advertising and communications, Cannes Lions provides the perfect platform for this historic debut, showcasing the fusion of art and technology in a mesmerizing marketing display in the skies. As the drones take flight, they gracefully choreographi a spectacle that narrates the evolution of media.

## First time launching from a barge

Because Cannes has a beautiful bay, we wanted to push the limit on where we could display the show. We decided to use a barge to build up the airfield, move it to the center of the bay and have the best viewing location one could imagine. The 41 by 11 meter barge was the carrier of a 600 drone fleet which was the highlight of the Cannes Lions Festival.

## Browse more drone light shows

Our [drone show company](/about/) has flown many different drone shows over the years. You can find all our [drone shows](/drone-shows/). By the way, are you interested in what a [drone show costs](/drone-show-cost/) or finding out how we create a [drone show proposal](/magazine/drone-show-proposal/)?

Impact

## What it did online

Our own posts about KARGO Cannes Lions Festival on Instagram, and what the audience wrote back.

| | |
|---|---|
| Video views | 25k |
| Likes | 2k |
| Comments | 26 |

* “Hope one day Monaco would be on the list”

 @iamigorsh · Instagram

## More shows

[All shows](/drone-shows/)

[### FORMULA 1 LAS VEGAS GRAND PRIX

Formula 1 · Las Vegas - USA · 1,000 drones](/drone-shows/f1-las-vegas-gp-2023/)[### Shakira at Copacabana

Shakira · Copacabana Beach, Rio de Janeiro · 1,500 drones](/drone-shows/shakira-copacabana/)[### Björk at Coachella

Björk · Coachella · Indio, California · 864 drones](/drone-shows/coachella-drone-show/)

Let’s collaborate

## Have a story that belongs in the sky?

Tell us the event, the place and the audience. Together we'll work out whether a drone show makes the impact you're after, and what it takes.

[Get a proposal](/proposal/)[Talk to a human](/contact/)