MERCEDES-AMG & IWC SPEED CITY F1 LAS VEGAS GRAND PRIX
In the lead-up to the 2023 Grand Prix, 1,000 drones flew alongside Lewis Hamilton and George Russell for a spectacular on-track performance over the Nevada desert, kicking off AMG & IWC’s Speed City.
THE STORY BEHIND THE LIGHTS
Our drones joined Hamilton and Russell in taking over AMG X IWC Speed City for an interactive on-track performance from a stunning 2 meters off-ground. Timed to the millisecond by our engineers and show designers by developing an app to track the speed of the F1 drivers and our drones, delivering the first-ever on-track drone performance – kicking off with a countdown to the precision-choreographed interplay with the F1 drivers. And ending by forming the silhouettes of the iconic Mercedes GT and IWC Chronograph watch in the night sky.
Client
MERCEDES-AMG & IWC
SHOW LENGTH
8 minutes
NUMBER OF DRONES
1000
TYPE
private
LOCATION
Las Vegas - USA
CROWD SIZE
Hundreds
AMG X IWC’S LAS VEGAS SPEED CITY
In celebration of their long-standing partnership, Mercedes-AMG and IWC Schaffhausen unveiled their outdoor pop-up venue, Speed City, for the Grand Prix weekend.
BACK IN SIN CITY
As part of the F1 Vegas Launch Party in 2022, we created two shows flying above Caesars Palace: one visible from the front on the Strip and one visible from the back for a VIP event. Flying from the roof of Caesars Palace was an incredible challenge we conquered to create an experience the world has never seen. All of it perfectly synced with a live music performance.
STORYTELLING PIONEERS
Our drone show company loves to push the boundaries of what’s possible through creative storytelling. Using the sky as our canvas, we have a track record of producing mesmerizing drone shows worldwide. Including the first-ever drone show to fly over Central Park, Franchise Freedom. Premiering in 2017 at Art Basel Miami, with shows following at Burning Man in 2018, NASA’s Kennedy Space Center in 2019, the Erasmus Bridge in Rotterdam in 2020, and UNICEF’s Gala in 2022.
Have you seen this Burning Man 2022 drone show or our recently flown Austin City Limits ACL Festival drone show? Are you interested in what a drone show costs or want to find out how we create a drone show proposal? Or are you ready to make magic happen in the sky? Contact us today.
