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​​MERCEDES AMG & IWC SPEED CITY F1 LAS VEGAS GRAND PRIX

​​MERCEDES-AMG & IWC SPEED CITY F1 LAS VEGAS GRAND PRIX

In the lead-up to the 2023 Grand Prix, 1,000 drones flew alongside Lewis Hamilton and George Russell for a spectacular on-track performance over the Nevada desert, kicking off AMG & IWC’s Speed City.

THE STORY BEHIND THE LIGHTS

Our drones joined Hamilton and Russell in taking over AMG X IWC Speed City for an interactive on-track performance from a stunning 2 meters off-ground. Timed to the millisecond by our engineers and show designers by developing an app to track the speed of the F1 drivers and our drones, delivering the first-ever on-track drone performance – kicking off with a countdown to the precision-choreographed interplay with the F1 drivers. And ending by forming the silhouettes of the iconic Mercedes GT and IWC Chronograph watch in the night sky.

Client

MERCEDES-AMG & IWC

SHOW LENGTH

8 minutes

NUMBER OF DRONES

1000

TYPE

private

LOCATION

Las Vegas - USA

CROWD SIZE

Hundreds

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AMG X IWC’S LAS VEGAS SPEED CITY

In celebration of their long-standing partnership, Mercedes-AMG and IWC Schaffhausen unveiled their outdoor pop-up venue, Speed City, for the Grand Prix weekend.

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BACK IN SIN CITY

As part of the F1 Vegas Launch Party in 2022,  we created two shows flying above Caesars Palace: one visible from the front on the Strip and one visible from the back for a VIP event. Flying from the roof of Caesars Palace was an incredible challenge we conquered to create an experience the world has never seen. All of it perfectly synced with a live music performance.

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STORYTELLING PIONEERS

Our drone show company loves to push the boundaries of what’s possible through creative storytelling. Using the sky as our canvas, we have a track record of producing mesmerizing drone shows worldwide. Including the first-ever drone show to fly over Central Park, Franchise Freedom. Premiering in 2017 at Art Basel Miami, with shows following at Burning Man in 2018, NASA’s Kennedy Space Center in 2019, the Erasmus Bridge in Rotterdam in 2020, and UNICEF’s Gala in 2022.

 

Have you seen this Burning Man 2022 drone show or our recently flown Austin City Limits ACL Festival drone show? Are you interested in what a drone show costs or want to find out how we create a drone show proposal? Or are you ready to make magic happen in the sky? Contact us today.

LET'S COLLABORATE

LET’S DESIGN YOUR DRONE LIGHT SHOW

Our drone performances combine sight with sound. Awe with inspiration. Drones with art. Fiction and reality. Whether you’re looking for an intimate performance or a grand spectacle, expect us to push boundaries and have your attendees’ minds blown.

A MESSAGE FROM DRONE STORIES FOUNDERS, LUC AND RALPH

Our founders, Lucas and Ralph, sat for a chat at our Amsterdam office to look back and share their favorite moments of last year.

 

Want to join Luc and Ralph for the full chat? Watch along!