# Tesla Cyber Rodeo, Giga Texas drone show – Drone Stories

> The drone show for Cyber Rodeo, the grand opening of Tesla's Gigafactory Texas in Austin: Cyber Rodeo written inside the outline of Texas over the skyline…

Source: https://dronestories.com/drone-shows/tesla-cyber-rodeo-giga-texas/

Opening the biggest factory in America

# Tesla Cyber Rodeo, Giga Texas

When Tesla opened Gigafactory Texas, it threw a party and called it Cyber Rodeo. We wrote the opening in the sky over Austin with 600 drones: Cyber Rodeo inside the outline of Texas, the name Giga Texas, and the cars built below, drawn in light above the factory.

| | |
|---|---|
| Client | Tesla |
| Location | Gigafactory Texas, Austin |
| Drones | 600 |
| Type | brand-launch |

More [drone shows in Austin](/drone-shows/in/austin/)

## The story behind the lights

Cyber Rodeo was the grand opening of Gigafactory Texas, Tesla's factory on the Colorado River east of Austin, and it was run like a festival: a rodeo theme, a night of music and product reveals, and a live broadcast. The drone show was the moment that tied it together for the guests on the ground and for everyone watching Tesla's livestream.

The sequence opened with the event itself, Cyber Rodeo lettered inside a drone outline of Texas with the Austin skyline behind it, then the name of the factory, and then the products: a Tesla in red and blue light, and the Cybertruck, whose hard, straight lines are almost made for drones. A launch like this has one image that has to travel, and every formation was designed to read on a phone screen as well as it did in the sky.

A Studio DRIFT and Drone Stories production for Tesla.

## More shows

[All shows](/drone-shows/)

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Shakira · Copacabana Beach, Rio de Janeiro · 1,500 drones](/drone-shows/shakira-copacabana/)[### Björk at Coachella

Björk · Coachella · Indio, California · 864 drones](/drone-shows/coachella-drone-show/)

Let’s collaborate

## Have a story that belongs in the sky?

Tell us the event, the place and the audience. Together we'll work out whether a drone show makes the impact you're after, and what it takes.

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