Press
Shows that made the news.
From the first 3D drone show at Art Basel to a thousand drones over Central Park, our shows have been covered by news organisations, design press and music media around the world. A selection, with links to the original stories.
What the press said
“When we see a flock of drones perform like a flock of birds, we have those expectations on a beautiful collision course”
Marc Glimcher, president of Pace Gallery, The New York Times
“But when you have 300 swarming before you, it really becomes a living entity.”
Ralph Nauta, CNN Style
“That duality—of individualism and community—is what the drones are mimicking to enrapturing effect.”
“It was a special gesture of hope and encouragement for everyone working day and night to ensure the freedom and health of others”
“This was not a light show. This was the ritual we all had traveled thousands of miles to experience.”
Kimbal Musk, Medium (Kimbal Musk)
“This magnificent show also set a Burning Man record for the most drones used during the festival.”
“Lucas was a pivotal figure, who early on shared our enthusiasm for this ambitious endeavor when many dismissed it as crazy.”
Ralph Nauta, Whitewall
“the largest public art work to take over Central Park since the installment of Christo and Jeanne-Claude’s iconic "The Gates" in 2005”
“An on-track performance from both drivers in the Mercedes-AMG GT Coupé was accompanied with a stunning drone and lights show illuminating the Vegas sky.”
“We liked the idea of displaying the UPOs as a drone show because it offered a lot of creative opportunity”
Beth Mckenna, LEGO Group, Fast Company
As seen in

ABCNews

AD.nl

AD Magazine

AP

Artnet

Artnews

Billboard magazine

AT5

CBS NEWS

CNN

Core77

DDW

Designboom

DeZeen

DutchCulture-USA

FHM

Dwell

Forbes

Frame mag

GQ

Het Parool (NYE show artikel)

Hit daily double

Hypebeast

Its nice that

Mashable

NBC

NOS

NYT

One news

Pace Gallery

Paper

Parool

Rollingstone

Spotify

Telegraaf

The New York Times

The Verge

Tweakers

Urdesign

Volkskrant

vtv

Wallpaper

Yahoonews
More coverage
- The SourceShakira Draws 2 Million Fans to Historic Rio de Janeiro Concert
- La SiciliaIl mega show gratuito di Shakira a Copacabana: due milioni di persone, droni e una lupa in cielo
- Noticias NQNShakira hizo historia en Copacabana: más de dos millones de personas vibraron con su show en Río
- EuronewsHow Shakira made music history on Copacabana beach
- CNN BrasilShakira no Rio: veja 5 momentos icônicos do megashow em Copacabana
- Filmmaker MagazineThe Screen in the Sky: Drone Shows as Cinema
- NerdistLEGO's Space Sets Inspire Imagination and a Spacetacular Drone Show
- ITV NewsSchoolgirl's Lego spaceship recreated in New York drone display
- LBBOnlineLEGO Blasts Unidentified Playing Objects Across New York Skyline
- FLYING MagazineEarthlings, We Come in Pieces: Legos Inspire the Next Generation of Space Explorers
- Adweek (via Kargo)How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
- Fast CompanyHow the sky became a giant billboard
- Future PartyDrones give rise to a new era of sky marketing
- NBC New YorkDrone fleet lights up the night in Central Park art performance
- CBS New YorkDrone light show coming to Central Park this weekend
- DOGOnewsSpectacular Drone Show Lights Up The Sky Over New York
- ConsequenceBjörk lets hundreds of drones loose at Coachella
- Side-LineDrone swarm highlight at Björk's Coachella concert
- Far OutCoachella 2023 Day 3 round-up: Frank Ocean and Björk excel
- The List (List Magazine)This Noor Riyadh exhibit is taking the light festival to new heights with 3000 drones
- NL TimesOne more professional New Year's fireworks show set for Amsterdam on Monday
- DutchNews.nlSunflowers to mark 50th birthday of Van Gogh Museum
- Fiji VillageLouis Vuitton stages dramatic runway show in Hong Kong
- TVREVThe Night Has 600 Drones: LG and Kargo Light Up Cannes
- OOH TodaySky Spectacular: The Evolution of Media —600 Drones at Cannes
- DroneXLDrone show in Amsterdam attracts large crowds
- Far Out MagazineBjörk brightens sky with drone display at Coachella
- Untapped New YorkCentral Park drones performance
- DroneXLStudio Drift drone light show over Central Park
- ARTnewsDRIFT to Stage Massive 1,000-Drone Performance in New York’s Central Park in October
- ArtDependenceStudio Drift's Franchise Freedom Drone Performance to light up Central Park
- designboomcentral park was shrouded in a flock of 1,000 luminous drones by DRIFT
- Forbes1,000 Drones Just Flew Over New York City At Once. Here’s What That Looked Like
- PIX11‘It was a beautiful New York event’: spectacular drone show held in Central Park
- ABC7 New YorkDrone show lights up night sky in Central Park
- CNNWatch 1,000 drones fly over Central Park in stunning aerial art performance
- WhitewallDRIFT Presents Franchise Freedom in New York and Worldwide
- Mercedes-Benz USA NewsroomThe Sky Is the Limit: Mercedes-AMG GT Coupe roars to new heights in powerful campaign film that is SO AMG
- Mercedes-AMG PETRONAS F1 TeamLewis & George Tackle ‘Speed City’ Spectacular with IWC & AMG
- IWC Schaffhausen PressLewis Hamilton and George Russell join IWC Schaffhausen and Mercedes-AMG as they celebrate their partnership at “Speed City” in Las Vegas
- Haute TimeIWC Schaffhausen + Mercedes-AMG Debut Speed City In Vegas
- Haute LivingIWC Schaffhausen + Mercedes-AMG Debut Speed City In Las Vegas
- BenzInsiderIWC And AMG Ignite Las Vegas Night With Speed City Spectacle
- UAS Vision1,000 Drones Flying at Burning Man 2022
- ABC7 Los AngelesDisney celebrates National Streaming Day with drone show over downtown LA
- ABC13 HoustonDisney celebrates National Streaming Day with drone show over downtown Los Angeles
- Laughing PlaceDisney Celebrates National Streaming Day with Drone Light Show Over Downtown LA
- What's On Disney PlusDisney Streaming Bundle Drone Show Takes Place Above Los Angeles
- BillboardSnoop Dogg, Grimes, NFTs & Drone Shows: The 8 Best Moments Of EDC Las Vegas 2022
- Us WeeklySnoop Dogg and Grimes Drop Exclusive ZASH NFTs Straight From Space at EDC Las Vegas 2022
- Metaverse PostSnoop Dogg drops in on EDC with surprise NFT drop
- The Groove CartelWatch EDC Las Vegas 2022 drone show opening ceremony
- DWBreaking Waves: Art with Drone-Borne Lights
- DezeenDrift's Elbphilharmonie installation cancelled due to "aggressive disruption" by unknown drones
- My Modern MetIlluminated Drones Create Visual Waves Around a Building in Dazzling Light Installation
- Artnet NewsBot Battle in the Sky? A Saboteur Unleashed Enemy Drones to Attack Studio Drift’s Latest Aerial Drone Ballet in Hamburg
- DroneDJTesla opens Texas Gigafactory with drone show at 'CyberRodeo' event
- MashableTesla's weird Cyber Rodeo event: All the highlights
- TeslaratiElon Musk’s talk at Tesla Giga Texas Cyber Rodeo: updates and details
- El Español (Omicrono)El impresionante show de drones de Elon Musk con Tesla: un homenaje a los memes de internet
- CarscoopsTesla Shows Updated Cybertruck Promising 2023 Launch And New Robotaxi At Cyber Rodeo
- NotebookcheckTesla Cyber Rodeo: Elon Musk eröffnet neue Gigafactory für den Cybertruck und kündigt Robo-Taxis an
- ArtribuneDroni, installazioni e quadri generativi. Il progetto di Aorist per la Biennale di Venezia
- designboomvenice art biennale 2022: how to visit and what not to miss
- The SpacesThree exhibitions give light to the secret forces behind human behaviour
- Finestre sull'ArteVenice, drones fly into deconsecrated church. It is the performance of Drift
- Core77Using Drones to Visually Complete Damaged or Unfinished Architecture
- Artnet NewsSee How the Dutch Collective DRIFT Uses Drones and Lights to Digitally Rebuild the Colosseum and Other Major Landmarks
- Laughing Squid1,000 drones create a magnificent light show over Black Rock City at Burning Man
- designboomDRIFT employs luminous drones to visualize speculative architecture
- DezeenTechnology behind Drift's new drone installation "comes close to magic"
- Medium (Kimbal Musk)Why I want to bring art to the skies of every city and town in the world
- My Modern MetArtistic Duo Uses Drones to Visualize the Past and Future of Architecture
- Global Design NewsLonneke Gordijn and Ralph Nauta use illuminated drones to ‘rebuild’ the Sagrada Familia, the Colosseum, and other landmarks
- Core77The Trippy-as-Hell Drone Light Show from Burning Man
- Motorsport WeekLas Vegas hosts Formula 1 launch party ahead of return to calendar
- RacingNews365Neon cars and drones: F1 throws elaborate Las Vegas GP launch party
- Crash.netLewis Hamilton and F1 stars put on show at glitzy launch party for Las Vegas Grand Prix
- RACEROver 40,000 turn out for F1’s Vegas launch party
- Malay Mail (AFP)Burning rubber and neon lights as F1 hypes up Vegas
- The Groove CartelWatch EDC Las Vegas 2021 drone and fireworks show opening ceremony
- DroneDJDance music fans can’t stop gushing over this Las Vegas drone show
- VKMagAwesome Drone show tijdens EDC Las Vegas
- SkoftenEven genieten van een supervette droneshow op EDC Las Vegas 2021
- BillboardLil Nas X, Alison Wonderland, Cooler Temps & Less Sunlight: 10 Key Moments From EDC Las Vegas 2021
- designboomDRIFT's breaking waves of illuminated drones wrap elbphilharmonie hamburg
- La Nación (Paraguay)El cielo de El Salvador se iluminó con un bitcóin
- La OpiniónBitcoin: Multimillonario celebra uso oficial de esta criptomoneda en El Salvador con fiesta y espectáculo con 150 drones
- SamMobileSamsung bedazzles the Netherlands with foldable-themed drone show
- Hypebeast300 Drones Illuminate Night Sky in Rotterdam to Celebrate Freedom and Health
- Wired300 Drones Illuminate the Sky to Honor Health Care Workers
- DezeenStudio Drift uses drones to create beating heart above Rotterdam in tribute to healthcare workers
- RijnmondTerugkijken: Spectaculaire droneshow boven Rotterdam
- NOS JeugdjournaalSpectaculaire droneshow voor bevrijdingsdag
- NL TimesVideo: Drone light show over Rotterdam ends Liberation Day
- DutchReviewA light show staged with drones to commemorate Liberation Day in the Netherlands
- DronewatchDroneshow in Rotterdam ter gelegenheid van bevrijdingsdag
- Drones.nlRotterdam vierde de vrijheid met prachtige droneshow
- FHMDe vrijheid vieren met spectaculaire droneshow boven Rotterdam
- VKMagAwesome lichtshow boven Rotterdam met honderden drones
- Mixed GrillStudio Drift vliegt voor de vrijheid boven Rotterdam
- Matador NetworkBeating Heart Made of Drones Lit Up the Skies Over Rotterdam
- FAD MagazineArtists DRIFT Fly Drone Performance Franchise Freedom in Appreciation of Healthcare Workers and as a Global Sign of Hope
- Artdaily300 luminous drones above the River Maas in Rotterdam in tribute to freedom and health
- Corriere della Sera LivingSe i designer disegnano in cielo con i droni
- Le Quotidien de l'ArtCiel à cœur ouvert
- AD EspañaLos diseñadores de STUDIO DRIFT llenan el cielo de Róterdam de esculturas voladoras
- Descubrir el Arte‘Franchise Freedom’: tributo a la libertad y a la salud
- Intriper300 drones formaron un corazón palpitando en el cielo de Rotterdam en honor a los trabajadores de la salud » Intriper
- Arts in the City300 drones lumineux forment un énorme cœur dans le ciel au-dessus d’un hôpital néerlandais
- Kongres Magazine300 luminous drones above the River Maas in Rotterdam
- UAS VisionDrones Create Beating Heart above Rotterdam in Tribute to Healthcare Workers
- DroneXLBeating Heart drone show over Rotterdam as a flying tribute to freedom and appreciation
- The Optimist DailyArtists use drones to create beating heart in tribute to healthcare workers
- LiFOΜία παλλόμενη καρδιά από 300 drones στον ουρανό του Ρότερνταμ - «Μαζί θα ξεπεράσουμε τον κορωνοϊό»
- in.grΜια παλλόμενη καρδιά από drones στον ουρανό του Ρότερνταμ
- Fortune GreeceΜια καρδιά από 300 φωτεινά drones τίμησε την Ημέρα Απελευθέρωσης της Ολλανδίας
- ParallaxiΜια παλλόμενη καρδιά από 300 drones στον ουρανό — Εντυπωσιακό βίντεο
- ZouglaΜια παλλόμενη καρδιά από drones, στον ουρανό του Ρότερνταμ
- AlfavitaΡότερνταμ: Μια «ζωντανή» καρδιά από 300 drones έστειλαν μήνυμα ελπίδας
- Casa IndonesiaStudio Drift Buat Hati Di Langit Malam Rotterdam
- DutchNews.nlMore than 300 drones create a heart over Rotterdam to celebrate freedom
- DwellQ&A: Studio Drift Founder Lonneke Gordijn on Nature, Art, and the Limits of Technology
- DezeenLive interview with Studio Drift as part of Virtual Design Festival
- BrightKijken: de geheime droneshow boven Rotterdam
- Architectural DigestHow the Design World Celebrated the 50th Anniversary of the Apollo 11 Moon Launch
- Casa Vogue BrasilPerformance com 300 drones comemora os 50 anos da chegada do homem à Lua
- designboomstudio drift launches 'franchise freedom' drone art performance at NASA's rocket garden
- DomusStudio Drift brings drones to the sky to celebrate the 50th anniversary of moon landing
- MonopolDrohnen-Performance am Weltraumbahnhof: Apollo 300
- SURFACEStudio Drift Illuminates Our Memory of Apollo 11 Anniversary
- STIRworldStudio Drift pays tribute to the 50-year milestone of the Apollo 11 mission
- Orlando WeeklyDuran Duran to celebrate the Apollo 11 moon landing at Kennedy Space Center
- DroneLifeThe Drone Show We Really Wish We Could See
- Artful LivingApollo 11’in 50’inci Yılına NASA’da Drone’larla Dans Gösterisi
- Dezeen AwardsFranchise Freedom: lighting design of the year
- STIRworldThe fragile interface of art, science and nature - an interaction with Studio Drift
- Drones.nlLichtshow met drones komt in augustus naar Amsterdam
- Architectuur.nlVliegend sculptuur Studio Drift boven het IJ
- EenVandaag (AVROTROS)Honderden drones vliegen als een zwerm spreeuwen
- ArtdailyStudio Drift presents the European premiere of Frranchise Freedom in Amsterdam
- Elle Decor ItaliaLa notte di San Lorenzo nei cieli di Amsterdam è 4.0
- Eventbranche.nlSpectaculair kunstwerk tijdens publieksevent in Amsterdam: 300 drones verlichten het IJ
- Nieuws.nl (ANP)Kunstenares Gordijn tevreden met 'droneshows'
- Reformatorisch DagbladKunstenares Gordijn tevreden met „droneshows”
- De IngenieurOntdek de technologisch gedreven kunst van Studio Drift
- Next NatureFlock of Drones fly over Amsterdam
- Bright300 drones geven een lichtshow boven het IJ
- NL TimesVideo: 300 drones light up Amsterdam sky
- ArchitectenwebVideo: Franchise Freedom op festival Burning Man
- DroneDJMesmerizing Franchise Freedom drone light show at Burning Man 2018 [video]
- DroneLifeCould Not Make it to Burning Man this Year? At Least See the Drone Show
- San Diego Free PressFranchise Freedom at Burning Man 2018
- The Spaces7 videos of Burning Man's extraordinary artworks
- Artnet NewsAfter Dazzling Miami Beach and Amsterdam, Studio Drift’s Amazing Luminous Drone Swarm Will Take Flight Over Burning Man
- DutchNews.nl300 drones to light up the IJ in Amsterdam in Franchise Freedom
- Pace GalleryStudio Drift's 'Franchise Freedom' at Burning Man
- SurfaceAmsterdam-Based Design Firm Studio Drift Embraces Technology
- VICE NederlandHet verhaal achter de lichtgevende drones die vanavond over het IJ vliegen
- RTL Nieuws300 drones geven een lichtshow boven het IJ
- CNN StyleStudio Drift’s swarm of drones illuminates the night sky
- Artnet News'We Haven’t Even Scratched the Surface:' Design Duo Studio Drift on Breaking Boundaries in Art and Technology
- BMWBLOGBMW Sponsors Creators of World's First Flying Sculpture for Art Basel
- designboomfrom miami beach to burning man, studio drift X BMW drones illuminate the sky
- Digital TrendsHundreds of drones will fly like birds above Miami Beach at Art Basel
- DroneLifeBMW Sponsors "Flying Sculpture" of 300 Illuminated Drones
- DroneDJBMW uses 300 drones to create flying sculpture Miami's Art Basel
- Miami New TimesDutch Artists Will Fly Hundreds of Drones Over Miami Beach During Basel
- MuseumsreportBMW kooperiert mit Studio Drift für Weltpremiere von „Franchise Freedom“
- SURFACEWhat to See and Do During Art Basel Miami Beach 2017
- The DriveBMW Will Present a Flying Drone Sculpture at Miami's Art Basel
- Unmanned Aerial Online300-Drone Art Performance Coming to Miami Beach
- WWDArt Basel Miami Beach Preview: Exhibition Watch
- NL TimesDutch artists fly 300-drone 'starlings' swarm in Miami
- The New York TimesIn Miami, It’s a Bird. It’s a Plane. It’s ... a Flock of Drones?
- Artnet NewsA Swarm of Drones Is Performing a High-Tech Version of the Flight of the Starlings at Art Basel
- DezeenStudio Drift's swarm of drones illuminates Miami Beach
- Wallpaper*Drones flock, concrete hovers and lamps bloom as Studio Drift reimagines science and nature
- Stedelijk Museum AmsterdamStudio Drift's Franchise Freedom on view in Amsterdam
- NOSDit komt er kijken bij de eerste grote drone-show van Nederland
- It's Nice ThatStudio Drift will mimic the flight of starlings by piloting 300 drones over Amsterdam
- NOSDroneshow Franchise Freedom in Rotterdam: 'Ik vind het echt ongekend'
- Wallpaper*Drift's poetic drone installation takes flight for Netherlands' Liberation Day
- DezeenStudio Drift creates 'collection of memories' of Burning Man using lit-up drones
- My Modern Met1,000 drones put on a spectacular light performance in the sky at Burning Man
- Time OutThese incredible drone displays show what unfinished buildings could look like
- Time Out New YorkA flock of 1,000 drones will fly over Central Park this weekend
- Arab NewsNoor Riyadh light festival sets 6 world records
- My Modern Met3,000 drones mimic bird murmurations in record-breaking art installation
Press contact
Interviews, quotes, background: write to us and mention you’re press. We answer within a business day.
Images and footage
High-resolution stills and broadcast footage of our shows are available for editorial use on request. Please credit Drone Stories, and Studio DRIFT for Franchise Freedom.
Let’s collaborate
Tell us your story. We’ll put it in the sky.
Brief us on the event, the place and the audience. Within a day you’ll hear whether a drone show is the right call, roughly what it takes, and what we would do with it.










