A new brand, in the sky over Milan

Prysmian in Milan

Prysmian, the global cable solutions provider, ended its PATHWAYS evening at its Milan headquarters with a show of 400 drones. More than 600 employees watched a show designed on the theme of Prysmian’s new brand identity, created together with the brand consultancy Interbrand.

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PATHWAYS

PATHWAYS was Prysmian’s evening for its employees. It celebrated the new CEO, Massimo Battaini, and the new brand platform, The Planet’s Pathways. More than 600 employees were at the headquarters; colleagues around the world followed by livestream.

The show

The drone show closed the evening. It was created with Interbrand on the theme of Prysmian’s new brand identity and the company’s role in the energy transition, for people and the planet. 400 drones flew above the headquarters.

Video still: Drone Stories.

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